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Global Employer Brand Thought Leadership
The Employer Brand Institute (EBI) is a global employer brand consulting firm founded by Brett Minchington MBA and Kaye Thorne, two of the world's foremost experts in this field. EBI provides research, guidance and thought leadership in employer branding including strategic brand audits, publications, training and employer brand strategy development. EBI’s expert services are provided through an international network of employer brand experts. EBI’s advisory team consists of leading professionals and academics from around the world.
Our consulting services include:
Our Employer Brand Stategic Audit is assisting global companies to undertand how their current employer brand is perceived by employees, customers, stakeholders and potential hires. The outcome of the audit assists firms to design, integrate and evaluate their company's employer brand program.
Developing your Employer Brand will assist in creating a nurturing culture which enables individuals to give their best performance and supports the organization in delivering on it’s brand promise. As a holistic process it has a strategic and dynamic role in delivering true competitive edge to organisations.
Recruitment is about attracting the most talented and capable people efficiently and effectively, so any positive messages and demonstrable actions that you can transmit into your local community about your Employer Brand gives a company the advantage it needs. Equally important is engaging and retaining these people beyond the initial induction period.
Consistency in the delivery of the Employer Brand is very important; The companies who really live by their employer brand are those companies who consistently deliver through their people, products, premises and processes, a level of service excellence that is consistent, 24/7 365 days a year.
The Employer Brand Institute can support you in the development of all aspects of your Employer Brand. To discuss how we can assist please contact Brett Minchington click here>
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